Aurelia Skincare
Aurelia: A Mobile Checkout That Stopped Losing Money
A checkout and cart redesign for a skincare brand where 78% of traffic was mobile and 81% of revenue was not.
CROTheme CustomizationSpeed Optimization
+140%
Mobile revenue
+59%
Checkout completion
60 days
To full payback
The Challenge
Aurelia was getting 78% of its sessions from mobile and only 19% of its revenue. The cart drawer pushed the checkout button below the fold on any phone smaller than a Pro Max, and the express payment options rendered after a 1.4 second delay — long enough for shoppers to tap away.
What We Did
We rebuilt the cart as a full-height sheet with a fixed footer, moved express payments above the fold and preloaded them, and cut the number of taps from product page to paid from seven to three.
The Results
Mobile revenue grew 140% within 60 days of launch, with checkout completion up 59%.
Three taps, not seven
We counted every interaction between a product page and a completed order on a mid-range Android over 4G. Seven taps, two full page loads, and a 1.4 second wait for express payment buttons to appear.
The rebuild got that to three taps with express payments preloaded and visible without scrolling. Nothing about the design language changed — the brand still looks like itself. Only the path got shorter.
“Within 60 days of launch our mobile revenue skyrocketed by 140%. Working with them was an absolute game changer.”
Marcus Vance
Head of E-Com, Aurelia
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